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Font loadingWhat it means for you.
How and when a page downloads and displays its custom fonts.
Growth Score · Activation
Definition
What it means
Late-arriving fonts can cause invisible text or a visible jump when the real font replaces the fallback. Self-hosting, preloading key fonts and using font-display settings reduce both.
Fewer font files means faster pages.
In Growth Score
Part of your score
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Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
Activation
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FAQ
Quick answers
What is Font loading?
How and when a page downloads and displays its custom fonts.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Cumulative Layout Shift and Preload, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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