Free trialWhat it means for you.
A limited period in which a prospect can use the paid product without paying.
Growth Score · Activation
Definition
What it means
A free trial lets buyers confirm value before committing. Length and whether a card is required shape both volume and quality of sign-ups.
Guiding users to a first win quickly matters more than the number of days.
Activation
Why it matters, with an example
It decides who tries the product and how soon they see value, so it shapes both the volume and the quality of paying customers.
For example: 100 trials that end in 12 paying customers convert at 12%.
In Growth Score
Part of your score
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Guides that cover it
Activation
More in Activation
FAQ
Quick answers
What is Free trial?
A limited period in which a prospect can use the paid product without paying.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Freemium and Risk reversal, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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