CAN-SPAM ActWhat it means for you.
The US law setting rules for commercial email, including opt-out and sender identification.
Growth Score · Capital & Scale
Definition
What it means
CAN-SPAM requires a truthful sender and subject line, a physical postal address and a clear, working way to opt out, honored within ten business days.
It applies to commercial messages to anyone, not only to bulk mail. Penalties are applied per message.
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What is CAN-SPAM Act?
The US law setting rules for commercial email, including opt-out and sender identification.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with List-Unsubscribe header and GDPR, then browse the other terms in Capital & Scale.
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