Attributionwindow
The period after an interaction during which a conversion still counts toward it.
Growth Score · Data & Measurement
Definition
What it means
A window of seven days means a purchase within a week of a click is credited to it. Longer windows capture slow decisions but can overcount.
Match the window to how long your customers usually take to decide.
In Growth Score
Part of your score
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Guides that cover it
Data & Measurement
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FAQ
Quick answers
What is Attribution window?
The period after an interaction during which a conversion still counts toward it.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Attribution and Conversion tracking, then browse the other terms in Data & Measurement.
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