← All terms

Annual discountWhat it means for you.

A reduced price offered for paying a year in advance instead of monthly.

Growth Score · Monetization

Definition

What it means

Annual plans improve cash flow and reduce churn because customers commit for longer. A discount of around two months free is common. Make sure refund and renewal terms are clear.

In Growth Score

Part of your score

FAQ

Quick answers

What is Annual discount?

A reduced price offered for paying a year in advance instead of monthly.

Where does it sit in Growth Score?

It belongs to the Monetization pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Tiered pricing and Churn rate, then browse the other terms in Monetization.

How does your site score?

Growth Score reads your site and scores its Monetization pillar against sites like yours.

Your Growth Score is 100

Your next fix is waiting in your dashboard.