ARPUWhat it means for you.
Average revenue per user: revenue in a period divided by the number of users or accounts.
Growth Score · Monetization
Definition
What it means
ARPU shows how much each customer contributes. It rises through higher prices, upgrades and add-ons. Compare across segments, since averages can hide very different groups.
Monetization
Why it matters, with an example
It shows whether you grow by adding customers or by earning more from each one.
For example: $12,000 of revenue from 300 accounts in a month gives an ARPU of $12,000 / 300 = $40.
In Growth Score
Part of your score
Monetization
More in Monetization
FAQ
Quick answers
What is ARPU?
Average revenue per user: revenue in a period divided by the number of users or accounts.
Where does it sit in Growth Score?
It belongs to the Monetization pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with MRR and Customer lifetime value, then browse the other terms in Monetization.
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How does your site score?
Growth Score reads your site and scores its Monetization pillar against sites like yours.
Your Growth Score is 100
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