Pricing strategyWhat it means for you.
The approach a business uses to set and change what it charges.
Growth Score · Monetization
Definition
What it means
A pricing strategy decides how prices relate to cost, competitors and the value customers get. It covers the level, the structure of plans and how discounts work.
Pricing is one of the most powerful growth levers because it affects every sale.
In Growth Score
Part of your score
Monetization
More in Monetization
FAQ
Quick answers
What is Pricing strategy?
The approach a business uses to set and change what it charges.
Where does it sit in Growth Score?
It belongs to the Monetization pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Value-based pricing and Price elasticity, then browse the other terms in Monetization.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Monetization pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.