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Decoy pricingWhat it means for you.
Adding a less attractive option to make another option look like the better deal.
Growth Score · Monetization
Definition
What it means
A decoy plan is priced close to a target plan but offers clearly less, nudging buyers toward the target. It relies on comparison. Use it with honest plans, since buyers who spot a trick lose trust.
In Growth Score
Part of your score
Monetization
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FAQ
Quick answers
What is Decoy pricing?
Adding a less attractive option to make another option look like the better deal.
Where does it sit in Growth Score?
It belongs to the Monetization pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Price anchoring and Tiered pricing, then browse the other terms in Monetization.
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Growth Score reads your site and scores its Monetization pillar against sites like yours.
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