← All terms
Spam complaintWhat it means for you.
When a recipient marks your message as spam.
Growth Score · Referral & Brand
Definition
What it means
Complaints are one of the strongest negative signals to mailbox providers. They often rise when people cannot find the unsubscribe link or did not expect the email. Making opting out easy lowers them.
In Growth Score
Part of your score
Go deeper
Guides that cover it
Referral & Brand
More in Referral & Brand
FAQ
Quick answers
What is Spam complaint?
When a recipient marks your message as spam.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Sender reputation and Feedback loop, then browse the other terms in Referral & Brand.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.