Cookielesstracking
Measuring visits without storing identifiers on the visitor's device.
Growth Score · Capital & Scale
Definition
What it means
Cookieless tools count visits using short-lived, non-identifying signals or aggregate logs. They avoid many consent requirements and work in browsers that block cookies.
The trade-off is less ability to follow one person over time.
In Growth Score
Part of your score
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Guides that cover it
Capital & Scale
More in Capital & Scale
FAQ
Quick answers
What is Cookieless tracking?
Measuring visits without storing identifiers on the visitor's device.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Third-party cookie and Server-side tracking, then browse the other terms in Capital & Scale.
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How does your site score?
Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.
Your Growth Score is 100
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