SEOWhat it means for you.

The practice of making a website easier for search engines to find, understand and rank.

Growth Score · Acquisition

Definition

What it means

Search engine optimization covers the technical setup, content and links that decide whether a page appears for the searches you care about.

It works on what is on your pages, how they are built and what other sites say about them. Results are slow but compound, because a page that ranks keeps bringing visits without a payment per click.

In Growth Score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

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FAQ

Quick answers

What is SEO?

The practice of making a website easier for search engines to find, understand and rank.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Organic traffic and SERP, then browse the other terms in Acquisition.

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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