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Structured dataWhat it means for you.

Code added to a page that labels its content in a format machines can read reliably.

Growth Score · Acquisition

Definition

What it means

Structured data turns facts on a page into labeled fields, such as a price, a rating or an event date. It does not change how the page looks to visitors.

It enables rich results and gives crawlers and AI tools a clearer picture.

In Growth Score

Part of your score

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Checks that read it on your site

Schema and Open Graph checkerReads a page's Open Graph, X card and JSON-LD and tells you exactly what is missing or broken, before a share looks blank or a rich result never shows.

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Structured data?

Code added to a page that labels its content in a format machines can read reliably.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Schema markup and JSON-LD, then browse the other terms in Acquisition.

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Nearby in the A to Z

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