Share of voiceWhat it means for you.

Your brand's portion of all visibility, mentions or results among competitors for a topic.

Growth Score · Acquisition

Definition

What it means

Share of voice compares how much of the available attention you hold against rivals. In search it can be the share of rankings or traffic for a set of keywords.

Tracking it over time shows whether you are gaining ground or losing it.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Share of voice?

Your brand's portion of all visibility, mentions or results among competitors for a topic.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with AI visibility and Organic traffic, then browse the other terms in Acquisition.

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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