← All terms

Title tagWhat it means for you.

The page title shown in browser tabs and as the headline of a search result.

Growth Score · Acquisition

Definition

What it means

The title tag is one of the clearest signals of what a page is about, and it is often the first thing a searcher reads.

Write it for people first: specific, accurate and short enough to display without being cut off. Search engines sometimes rewrite titles that do not match the page.

In Growth Score

Part of your score

Test it

Checks that read it on your site

Page essentials checkerReads one page the way search does and tells you, in order, what is holding it back: the title, the description, the H1, thin content, image alts, and links.

Go deeper

Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Title tag?

The page title shown in browser tabs and as the headline of a search result.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Meta description and On-page SEO, then browse the other terms in Acquisition.

Browse

Nearby in the A to Z

PreviousTime to valueNextTotal Blocking Time

How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

Test your siteAll terms

Your Growth Score is 100

Your next fix is waiting in your dashboard.

Open your Growth ScoreOpen dashboard