Keyword researchWhat it means for you.

Finding the words and phrases your customers type, and judging which are worth targeting.

Growth Score · Acquisition

Definition

What it means

Keyword research looks at what people search for, how often, and how hard it is to rank for each phrase. The goal is to match the pages you build to real demand.

A good list balances volume, difficulty and how close the searcher is to buying.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

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FAQ

Quick answers

What is Keyword research?

Finding the words and phrases your customers type, and judging which are worth targeting.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Search intent and Long-tail keyword, then browse the other terms in Acquisition.

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Nearby in the A to Z

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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