SeasonalityWhat it means for you.

Regular patterns in demand that repeat at the same time each year or week.

Growth Score · Acquisition

Definition

What it means

Seasonality explains why traffic and sales rise and fall on a predictable schedule, such as holiday peaks. Ignoring it makes normal dips look like failure and normal spikes look like wins.

Compare against the same period in earlier years.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

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FAQ

Quick answers

What is Seasonality?

Regular patterns in demand that repeat at the same time each year or week.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Month over month and Growth rate, then browse the other terms in Acquisition.

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Nearby in the A to Z

PreviousSearch intent NextSegmentation

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Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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