Search intentWhat it means for you.
The reason behind a search: to learn, to find a site, to compare or to buy.
Growth Score · Acquisition
Definition
What it means
Search intent is what the person actually wants when they type a query.
Search engines try to show results that fit that goal, so a page that mismatches the intent rarely ranks, however well it is written.
The same words can carry different intents, which is why reading the current results is part of the work.
In Growth Score
Part of your score
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Guides that cover it
Acquisition
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FAQ
Quick answers
What is Search intent?
The reason behind a search: to learn, to find a site, to compare or to buy.
Where does it sit in Growth Score?
It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Keyword research and Long-tail keyword, then browse the other terms in Acquisition.
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How does your site score?
Growth Score reads your site and scores its Acquisition pillar against sites like yours.
Your Growth Score is 100
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