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OnboardingWhat it means for you.

The process of guiding a new customer to their first success with a product.

Growth Score · Activation

Definition

What it means

Onboarding includes welcome messages, setup steps, examples and prompts. The aim is to shorten the path to value, not to explain every feature. Remove steps that do not contribute to the first win.

Activation

Why it matters, with an example

It is where a sign-up becomes an active customer, so it sets activation and early retention.

For example: A setup that asks for three things and lands the user on a finished first result usually beats one that explains twelve features.

In Growth Score

Part of your score

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Guides that cover it

Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.

Activation

More in Activation

FAQ

Quick answers

What is Onboarding?

The process of guiding a new customer to their first success with a product.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Activation rate and Time to value, then browse the other terms in Activation.

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Nearby in the A to Z

PreviousOn-page SEONextOpen rate

How does your site score?

Growth Score reads your site and scores its Activation pillar against sites like yours.

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