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RedirectWhat it means for you.

An instruction that sends visitors and bots from one URL to another.

Growth Score · Acquisition

Definition

What it means

A 301 redirect marks a permanent move and passes most ranking signals to the new address. A 302 marks a temporary one.

Redirect chains and loops slow pages down and waste crawl effort, so point each old URL straight to its final destination.

In Growth Score

Part of your score

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Checks that read it on your site

URL structure checkerReads your whole list of addresses and finds the patterns: capitals that split a page in two, dates that make it stale, and the same page living at two URLs.

Go deeper

Guides that cover it

When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Redirect?

An instruction that sends visitors and bots from one URL to another.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Canonical URL and Broken link, then browse the other terms in Acquisition.

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Nearby in the A to Z

PreviousReal user monitoringNextReduced motion

How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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