GrandfatheringWhat it means for you.
Letting existing customers keep their old price or terms when new ones are introduced.
Growth Score · Monetization
Definition
What it means
Grandfathering protects loyalty when a price rises for new customers. It avoids a wave of cancellations.
The cost is lower revenue from that group, so many companies set an end date or offer a later move to new plans.
In Growth Score
Part of your score
Monetization
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FAQ
Quick answers
What is Grandfathering?
Letting existing customers keep their old price or terms when new ones are introduced.
Where does it sit in Growth Score?
It belongs to the Monetization pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Pricing strategy and Churn rate, then browse the other terms in Monetization.
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