Data minimizationWhat it means for you.
Collecting and keeping only the personal data you actually need for a stated purpose.
Growth Score · Capital & Scale
Definition
What it means
Less data means less risk if something goes wrong and less to manage. Ask whether each field on a form is really necessary. It is a core principle of GDPR and appears in other laws.
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FAQ
Quick answers
What is Data minimization?
Collecting and keeping only the personal data you actually need for a stated purpose.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Privacy by design and Personal data, then browse the other terms in Capital & Scale.
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