Conversion rateWhat it means for you.
The share of visitors who complete a chosen goal, such as buying or signing up.
Growth Score · Activation
Definition
What it means
Conversion rate is the number of goal completions divided by the number of visitors, shown as a percentage.
It depends on the audience, the offer and the page, so comparing across different sites can mislead. Track it for each traffic source to see where quality differs.
Activation
Why it matters, with an example
A rate that moves tells you whether your offer and pages are earning the visit, before you spend more on traffic.
For example: If 1,000 visitors arrive and 30 sign up, the conversion rate is 3%. Split by source, the same 30 sign-ups can show one channel doing most of the work.
In Growth Score
Part of your score
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Activation
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FAQ
Quick answers
What is Conversion rate?
The share of visitors who complete a chosen goal, such as buying or signing up.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Conversion rate optimization and Landing page, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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