Conversationalsearch

Finding information by asking questions in natural language and following up in a dialogue.

Growth Score · Acquisition

Definition

What it means

In conversational search each question builds on the last, so queries are longer and more specific than typed keywords. Content that answers full questions in plain language fits this pattern.

It also means one visit to a page may come from a question you never saw as a keyword.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Conversational search?

Finding information by asking questions in natural language and following up in a dialogue.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Prompt and Answer engine, then browse the other terms in Acquisition.

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