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Usability testingWhat it means for you.
Watching people attempt real tasks on your site to find where they struggle.
Growth Score · Activation
Definition
What it means
In a usability test a participant tries to complete a task while talking through their thinking. Patterns emerge quickly, often after a handful of sessions.
It finds problems that analytics can only hint at.
In Growth Score
Part of your score
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Guides that cover it
Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
Activation
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FAQ
Quick answers
What is Usability testing?
Watching people attempt real tasks on your site to find where they struggle.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with User research and Friction, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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