Trust signalsWhat it means for you.
Visible cues that a business is real and safe, such as reviews, guarantees and security badges.
Growth Score · Referral & Brand
Definition
What it means
Trust signals reduce a visitor's worry at the moment of decision. They include real contact details, clear policies, recognizable payment options and honest reviews.
They work only when they are true and placed near the point of doubt.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
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FAQ
Quick answers
What is Trust signals?
Visible cues that a business is real and safe, such as reviews, guarantees and security badges.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Social proof and Guarantee, then browse the other terms in Referral & Brand.
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How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
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