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Trial-to-paidconversion

The share of free trial users who become paying customers.

Growth Score · Activation

Definition

What it means

This rate shows how well the trial proves value. Low rates point to weak onboarding, wrong-fit sign-ups or unclear pricing. Segment by source to see which audiences convert.

Activation

Why it matters, with an example

It is the clearest check that the trial proves value before a card is charged.

For example: 200 trials start in a month and 24 become paying customers: trial-to-paid conversion is 12%.

In Growth Score

Part of your score

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Guides that cover it

Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.

Activation

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FAQ

Quick answers

What is Trial-to-paid conversion?

The share of free trial users who become paying customers.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Free trial and Activation rate, then browse the other terms in Activation.

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