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Aha momentWhat it means for you.
The point when a new user first clearly sees why the product is useful.
Growth Score · Activation
Definition
What it means
The aha moment is when the value clicks, for example seeing their own data in a report. Finding which early action correlates with long-term retention identifies it.
Design onboarding to lead people there quickly.
In Growth Score
Part of your score
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Guides that cover it
Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
Activation
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FAQ
Quick answers
What is Aha moment?
The point when a new user first clearly sees why the product is useful.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Activation rate and Onboarding, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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