Time to valueWhat it means for you.

How long it takes a new customer to get a real benefit from the product.

Growth Score · Activation

Definition

What it means

The shorter the time to value, the more likely a customer stays. Measure it from sign-up to the first meaningful result. Templates, defaults and automation cut the wait.

Activation

Why it matters, with an example

The sooner a customer sees a benefit, the less likely they are to leave before they see it.

For example: A new user reaches their first report two days after sign-up. A simpler setup cuts that to ten minutes.

In Growth Score

Part of your score

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Guides that cover it

Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.

Activation

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FAQ

Quick answers

What is Time to value?

How long it takes a new customer to get a real benefit from the product.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Onboarding and Activation rate, then browse the other terms in Activation.

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Nearby in the A to Z

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How does your site score?

Growth Score reads your site and scores its Activation pillar against sites like yours.

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