PIIWhat it means for you.
Personally identifiable information: details that can identify, contact or locate a specific individual.
Growth Score · Capital & Scale
Definition
What it means
PII is the term used more often in the United States and covers items like names, government numbers and financial details. Definitions vary by law. Treat any data that points to a person with care.
In Growth Score
Part of your score
Go deeper
Guides that cover it
Capital & Scale
More in Capital & Scale
FAQ
Quick answers
What is PII?
Personally identifiable information: details that can identify, contact or locate a specific individual.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Personal data and Data minimization, then browse the other terms in Capital & Scale.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.