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Personal dataWhat it means for you.

Any information that relates to an identifiable person, such as a name, email address or device ID.

Growth Score · Capital & Scale

Definition

What it means

Under GDPR the definition is broad and includes online identifiers and location data. Information can be personal even if you cannot name the person yourself.

Knowing what you collect is the first step in complying.

In Growth Score

Part of your score

FAQ

Quick answers

What is Personal data?

Any information that relates to an identifiable person, such as a name, email address or device ID.

Where does it sit in Growth Score?

It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with PII and GDPR, then browse the other terms in Capital & Scale.

How does your site score?

Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.

Your Growth Score is 100

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