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Image compressionWhat it means for you.
Reducing the file size of images while keeping acceptable visual quality.
Growth Score · Activation
Definition
What it means
Images are often the heaviest part of a page. Lossy compression and correct dimensions can cut them by more than half. Automate it in your build or upload process.
In Growth Score
Part of your score
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Guides that cover it
Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
Activation
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FAQ
Quick answers
What is Image compression?
Reducing the file size of images while keeping acceptable visual quality.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Next-gen image formats and Responsive images, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.