E-E-A-TWhat it means for you.
Google's quality framework: experience, expertise, authoritativeness and trustworthiness.
Growth Score · Referral & Brand
Definition
What it means
E-E-A-T is used in Google's guidelines for raters who judge search quality. It is not a single score but a set of qualities that reliable pages tend to show.
Clear authorship, real experience, cited sources and a trustworthy site all support it.
In Growth Score
Part of your score
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Referral & Brand
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FAQ
Quick answers
What is E-E-A-T?
Google's quality framework: experience, expertise, authoritativeness and trustworthiness.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Thin content and Backlink, then browse the other terms in Referral & Brand.
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How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
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