← All terms
Checkoutoptimization
Improving the steps between a buyer's cart and a completed payment.
Growth Score · Activation
Definition
What it means
Checkout optimization removes obstacles at the point of purchase: fewer fields, guest checkout, visible totals, trusted payment options and clear error messages.
Because these visitors already want to buy, fixes here pay back quickly.
In Growth Score
Part of your score
Go deeper
Guides that cover it
Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
FAQ
Quick answers
What is Checkout optimization?
Improving the steps between a buyer's cart and a completed payment.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Cart abandonment and Friction, then browse the other terms in Activation.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.