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Confidenceinterval
A range of values that likely contains the true effect of a change.
Growth Score · Activation
Definition
What it means
A confidence interval shows the plausible size of a lift, not just whether one exists. A result of five percent plus or minus eight still includes zero.
Reading the range guards against overreacting to a single number.
In Growth Score
Part of your score
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Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
FAQ
Quick answers
What is Confidence interval?
A range of values that likely contains the true effect of a change.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Statistical significance and Sample size, then browse the other terms in Activation.
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