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BIMIWhat it means for you.

A standard that can show your brand logo beside authenticated emails in supporting inboxes.

Growth Score · Referral & Brand

Definition

What it means

Brand Indicators for Message Identification needs a strict DMARC policy and usually a verified logo certificate. Supporting mailbox providers then display the logo.

It builds recognition and signals legitimacy.

In Growth Score

Part of your score

FAQ

Quick answers

What is BIMI?

A standard that can show your brand logo beside authenticated emails in supporting inboxes.

Where does it sit in Growth Score?

It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with DMARC and Email authentication, then browse the other terms in Referral & Brand.

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Nearby in the A to Z

How does your site score?

Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.

Your Growth Score is 100

Your next fix is waiting in your dashboard.