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Broken linkWhat it means for you.

A link that points to a page that no longer loads, usually ending in a 404 error.

Growth Score · Acquisition

Definition

What it means

Broken links frustrate visitors and leave bots at dead ends. They appear when pages are deleted or renamed without a redirect.

Checking for them regularly and fixing or redirecting them is simple maintenance that protects both experience and crawling.

In Growth Score

Part of your score

Go deeper

Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Broken link?

A link that points to a page that no longer loads, usually ending in a 404 error.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Redirect and Internal linking, then browse the other terms in Acquisition.

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Nearby in the A to Z

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