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Anchor textWhat it means for you.

The clickable words of a link, which describe the page it points to.

Growth Score · Acquisition

Definition

What it means

Anchor text gives context about the destination. Clear, specific wording helps both readers and search engines, while repeated generic phrases like click here tell them nothing.

Over-optimized anchors in external links can look manipulative.

In Growth Score

Part of your score

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Checks that read it on your site

Link text and anchor checkerReads every link the way it is heard out of context: the click heres, the empty ones wrapped round an icon, and the same words pointing at two different pages.

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Anchor text?

The clickable words of a link, which describe the page it points to.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Internal linking and Backlink, then browse the other terms in Acquisition.

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Nearby in the A to Z

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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