Alt textWhat it means for you.
A short written description of an image, used by screen readers and when an image fails to load.
Growth Score · Capital & Scale
Definition
What it means
Alt text states what an image shows or what it is for. It is essential for people who cannot see the image and gives search engines context for image results.
Decorative images should have an empty alt attribute so assistive tools skip them.
In Growth Score
Part of your score
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Guides that cover it
Capital & Scale
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FAQ
Quick answers
What is Alt text?
A short written description of an image, used by screen readers and when an image fails to load.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Screen reader and WCAG, then browse the other terms in Capital & Scale.
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How does your site score?
Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.
Your Growth Score is 100
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