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Page speedWhat it means for you.
How quickly a page loads and becomes usable for a visitor.
Growth Score · Activation
Definition
What it means
Page speed is not one number but a set: server response, first paint, main content and responsiveness. Slow pages lose visitors and conversions.
Measure it on real devices and networks, not just on a fast office connection.
In Growth Score
Part of your score
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Guides that cover it
When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
Activation
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FAQ
Quick answers
What is Page speed?
How quickly a page loads and becomes usable for a visitor.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Core Web Vitals and Lab data, then browse the other terms in Activation.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.