Keywordcannibalization

Several pages on your own site competing for the same search, splitting their strength.

Growth Score · Acquisition

Definition

What it means

Cannibalization happens when two or more pages target the same intent, so search engines alternate between them or rank none well.

The fix is to merge the pages, differentiate their purpose, or point one to the other with a canonical or redirect. Spotting it needs a look at which URLs rank for each query.

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Guides that cover it

Keep search traffic growingRead the trend, rescue pages that slip, then add new pages where they pay off.Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.

Acquisition

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FAQ

Quick answers

What is Keyword cannibalization?

Several pages on your own site competing for the same search, splitting their strength.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Keyword research and Canonical URL, then browse the other terms in Acquisition.

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