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Risk reversalWhat it means for you.
Reducing a buyer's perceived risk through trials, refunds or guarantees.
Growth Score · Activation
Definition
What it means
Risk reversal tackles the fear of a bad purchase directly. Free trials, money-back promises and easy cancellation all do this. It works because the buyer can test the claim before fully committing.
In Growth Score
Part of your score
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Guides that cover it
Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
Activation
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FAQ
Quick answers
What is Risk reversal?
Reducing a buyer's perceived risk through trials, refunds or guarantees.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Guarantee and Free trial, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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