First-party dataWhat it means for you.
Information you collect directly from your own customers and visitors.
Growth Score · Capital & Scale
Definition
What it means
First-party data comes from your site, app, purchases and surveys, so you know its source and have a direct relationship. It is more durable than data bought or borrowed from others.
It must still be collected lawfully and used as people expect.
In Growth Score
Part of your score
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Guides that cover it
Capital & Scale
More in Capital & Scale
FAQ
Quick answers
What is First-party data?
Information you collect directly from your own customers and visitors.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Third-party cookie and Zero-party data, then browse the other terms in Capital & Scale.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.