Cold emailWhat it means for you.
An unsolicited message sent to someone you have no prior relationship with, usually to start a sales conversation.
Growth Score · Capital & Scale
Definition
What it means
Cold email is legal in some places under conditions, such as honest identification and an opt-out, but is restricted or needs consent in others.
It carries high risk to sender reputation if lists are poor. Keep volume low, targeted and from a separate domain.
In Growth Score
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Capital & Scale
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FAQ
Quick answers
What is Cold email?
An unsolicited message sent to someone you have no prior relationship with, usually to start a sales conversation.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with CAN-SPAM Act and Sender reputation, then browse the other terms in Capital & Scale.
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