Consent modeWhat it means for you.
A setting in tag tools that adjusts how analytics and ad tags behave based on the visitor's consent.
Growth Score · Capital & Scale
Definition
What it means
Consent mode lets tags send limited, cookieless signals when consent is denied and full signals when it is granted. It must be connected to a real consent tool to be valid.
It is not a replacement for obtaining consent.
In Growth Score
Part of your score
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Guides that cover it
Capital & Scale
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FAQ
Quick answers
What is Consent mode?
A setting in tag tools that adjusts how analytics and ad tags behave based on the visitor's consent.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Consent management and Tag manager, then browse the other terms in Capital & Scale.
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