Zero-party dataWhat it means for you.
Information a customer deliberately and proactively tells you, such as stated preferences.
Growth Score · Capital & Scale
Definition
What it means
Zero-party data is volunteered, for example through a quiz or a preference center. It is accurate because the person chose to share it. Using it in line with what you promised builds trust.
In Growth Score
Part of your score
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Capital & Scale
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FAQ
Quick answers
What is Zero-party data?
Information a customer deliberately and proactively tells you, such as stated preferences.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with First-party data and Personalization, then browse the other terms in Capital & Scale.
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How does your site score?
Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.
Your Growth Score is 100
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