Social loginWhat it means for you.

Letting people sign in with an existing account from another provider instead of a new password.

Growth Score · Activation

Definition

What it means

Social login removes a form and a password to remember, which can speed sign-up. It also shares some data with the provider and ties access to that account.

Offer an email option too for people who prefer not to connect one.

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Part of your score

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Activation

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FAQ

Quick answers

What is Social login?

Letting people sign in with an existing account from another provider instead of a new password.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Friction and Form abandonment, then browse the other terms in Activation.

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How does your site score?

Growth Score reads your site and scores its Activation pillar against sites like yours.

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