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Text compressionWhat it means for you.
Shrinking HTML, CSS and JavaScript during transfer using formats such as gzip or Brotli.
Growth Score · Activation
Definition
What it means
Servers compress text files before sending and browsers unpack them. Brotli typically achieves smaller files than gzip. Enabling it is usually a quick configuration change.
In Growth Score
Part of your score
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Guides that cover it
Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
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FAQ
Quick answers
What is Text compression?
Shrinking HTML, CSS and JavaScript during transfer using formats such as gzip or Brotli.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Minification and Caching, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.