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Return onad spend
Revenue earned for each currency unit spent on advertising.
Growth Score · Unit Economics
Definition
What it means
Return on ad spend, or ROAS, equals attributed revenue divided by ad cost. It ignores margin and overstates impact when sales would have happened anyway. Pair it with profit-based measures.
In Growth Score
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Unit Economics
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FAQ
Quick answers
What is Return on ad spend?
Revenue earned for each currency unit spent on advertising.
Where does it sit in Growth Score?
It belongs to the Unit Economics pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Customer acquisition cost and Incrementality, then browse the other terms in Unit Economics.
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