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Cost per clickWhat it means for you.
The price paid each time someone clicks on an ad.
Growth Score · Unit Economics
Definition
What it means
Cost per click is set by auctions and varies by competition and quality. A cheap click is not good if it does not convert. Judge the cost per result, not per click.
In Growth Score
Part of your score
Unit Economics
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FAQ
Quick answers
What is Cost per click?
The price paid each time someone clicks on an ad.
Where does it sit in Growth Score?
It belongs to the Unit Economics pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Cost per acquisition and Return on ad spend, then browse the other terms in Unit Economics.
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Growth Score reads your site and scores its Unit Economics pillar against sites like yours.
Your Growth Score is 100
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