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Cost peracquisition
The average spend needed to win one customer or one conversion.
Growth Score · Unit Economics
Definition
What it means
Cost per acquisition divides spend by results, for a channel or a campaign. Compare it with how much a customer is worth to know whether it is sustainable.
Watch it as spend scales, because it usually rises.
In Growth Score
Part of your score
Unit Economics
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FAQ
Quick answers
What is Cost per acquisition?
The average spend needed to win one customer or one conversion.
Where does it sit in Growth Score?
It belongs to the Unit Economics pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Customer acquisition cost and Cost per click, then browse the other terms in Unit Economics.
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